So in
Part 1, i discussed what I thought sites were/are doing wrong with UX. I may have levelled the charge that a lot of those sites would be better to navigate and consume on a mobile, vertically-orientated device. So lets see what browsing those same websites on a mobile, vertically-orientated device is.
Knowing where you are:
Like I pointed out last time, humans read across a bit and then down and across again. It works. Whether it's left to right or right to left, that's our thing. Developers of mobile interfaces understand this. It's why we have lots of scrolling on these devices because the viewing space is really limited (maybe 4-7 diagonal inches on average).
Even more telling are the design principles that went into the ergonomics of the iPhone (which was quite innovative at the time) compared to the more common horizontal orientation of the then-competing nascent smart phones. Now, all smart phones and tablets have that primarily vertical orientation for nominal usage, with the option to switch to a horizontal output for more media-friendly viewing. It works really well!
However, just as just before the revolution in interface design that was pushed forward by the iPhone (there were others, but Apple popularised it), we're in an interim period where interface designers have grown up with two familiar systems but are now contending with an explosion in pixel count and screen estate* and it is increasingly apparent that many designers out there do not know how to handle that effectively.
Worse still, there's a not-so-uncommon crossover between different orientations and resolutions when browsing the internet which is terrible. When this occurs, the website is displayed in its entirety on a mobile (small screen, touch) device or takes up a tiny portion of the large 1080p+ resolution display. This is supposed to be 'fixed' in the newer standards to come to the browsing world whereby devices, orientations, resolutions and bandwidth are all detected and adapted to. Unfortunately, much as with the history of the internet, complete adherence to standards can be slow to occur.